"Do we really need a DJ?"

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We’ve heard this question before and--don’t worry--we aren't offended.  Because we get it. There are apps and websites that create mixes of your favorite artists to keep your foot tapping at a cocktail party or during dinner.

 

But, getting people to dance is another story. It's not a science; it's an art. And a machine can only “think” so well. 

 

A dance floor is like a roaring fire. It needs to be stoked and tended, watched by a careful eye that knows when--and where--to add the next element...and when to leave it alone and let the energy you've built carry the party along.